Multi-choice Zambia says it is unshaken by the competition arising from Free-to-Air facilities that have come on the scene.
Multi-choice Zambia Public Relations Officer Kamiza Chikula says the firm has witnessed a rise in subscribers amid the competition from Free-to-Air providers.
He told ZANIS in an interview that any well-meaning competition is welcome as it helps to better service delivery.
Meanwhile, Mr. Chikula has announced that the firm has increased the subscriptionfor Dstv free by 3 percent, translating into US..2.
He said the increase, which is effective April 1, 2007, is aimed at covering the procurement of new programming and technology to improve service delivery.
Mr. Chikula said the fee increase on Dstv subscribers applies to all global clients.
He added that following the fee hike, the company has added more channels to its bouquet.