The deputy minister of information and broadcasting services has called for enhanced coverage of development activities in rural areas.
David Phiri says the media have a critical role to play in gathering information from remote parts of the country for the information of the public. He says this is necessary in stimulating development across the country.
Mr Phiri said this during a conducted tour of Zambia National Broadcasting Corporation, ZNBC,Â studios at the Mass Media Complex in Lusaka today.
The deputy minister noted that since ZNBC does not have offices in many parts of the
country, Zambia News and Information Services, ZANIS, should use its presence in the
districts to service the national broadcaster and other media organisations with news from remote parts of the country for the information of the public.
And ZNBC Director of Programmes Ben Kangwa told Mr Phiri that ZANIS was doing a
commendable job by providing the national broadcaster news from rural parts of the country.
Mr Kangwa also disclosed that ZNBC has started refocusing its attention from political to developmental reporting.
The Director of Programmes noted that his institution has for a long time emphasised
political issues in its news coverage at the expense of developmental ones.
He pointed out that developmental projects like those unfolding in North-Western
province and other parts of the country deserve coverage.
Meanwhile, ZNBCÂ acting Director of Technical Services Frank MushotaÂ told the information deputy minister that it was not possible for the corporationÂ to broadcastÂ news bulletins on television on hourly basis due to lack of equipment.