LuSE General Manager, Beatrice Nkanza, said the public should start buying shares now when the prices are down, adding that they might gain when shares prices start appreciating on the stock exchange.
Mrs Nkanza told ZANIS in an interview in Lusaka today that Zambians should start developing a culture of saving by buying shares and investing on the stock exchange.
She said investing on the stock exchange is one way of saving and ensuring that the future is safe, adding that there is need to use money wisely that will ensure maximum benefits.
She said parents should also encourage their children to start investing through the high school investment challenge that was introduced to high schools.
Mrs Nkanza said the high school challenge is aimed at encouraging school children develop an entrepreneurial spirit and investment culture at early age.
She said the project will also help lay a strong foundation for mobilizing savings in the Zambian economy and thus contribute to wealth creation and economic growth.
Meanwhile Mrs Nkanza said companies should continue trading and offloading shares on the stock exchange despite the global economic crisis.
She said the global meltdown should not stop companies from listing on the stock exchange but that business should be usual for them.
Mrs Nkanza commended Bata Shoe Company for finally listing on the Lusaka stock exchange, saying other companies should emulate shoe firm.