Massey Ferguson Vice President for Marketing in charge of Europe, Africa and the Middle East, Thierry Lhotte says his company’s agricultural fair to be held in Lusaka will act as a catalyst for ideas focused on farm mechanisation as a key driver for growth in African agriculture.
Mr. Lhotte said the forthcoming Agricultural Fair is part of his company’s strategy to transform African agriculture through inclusive and sustainable mechanisation.
He said his company has placed emphasis on the new generation of farmers, farm workers and agribusinesses and their vital role in advancing the future of African farming through the use of modern farm equipment.
Mr. Lhotte said this in Pretoria over the weekend ahead of the Agricultural fair dubbed ‘Vision of the future’ to be held from 6 to 8 April, 2016 in Chalimbana area in Lusaka.
The Agricultural fair will also coincide with the official opening of the training center at the AGCO farm in Chalimbana area.
And Mr. Lhotte disclosed that the fair which will showcase modern farm machinery designed specifically for African conditions will be the biggest spectacle of Massey Ferguson in Africa for many years.
This is according to a statement issued to ZANIS in Lusaka today by Press Secretary at the Zambian High Commission in South Africa, Nicky Shabolyo.