ZAMBIA and Zimbabwe have re-launched the Kavango Zambezi Trans-frontier Conservation Area (KAZA) UNIVISA at the opening of ITB Tourism fair in the German capital, Berlin.
Zambia Tourism Agency communications manager Caristo Chitamfya said in a statement yesterday that the re-launch, which took place on March 4, 2017, was also used to promote Zambia as a yellow fever-free country following the recent endorsement by the World Health Organisation (WHO) and the subsequent removal of the yellow fever vaccination requirement by South Africa.
“Zambia’s Tourism Minister Jean Kapata and Zimbabwean Tourism and Hospitality Industry Minister Walter Mzembi officiated at the media launch which was held at the Zambian stand,” Mr Chitamfya said.
He said KAZA UNIVISA pilot project was first launched on November 28 last year at the Victoria Falls Bridge.
Mr Chitamfya said the KAZA UNIVISA enabled tourists to Zambia and Zimbabwe to use only one visa to transverse the two countries.
“The second launch of the KAZA UNIVISA at ITB-Berlin allows Zambia and Zimbabwe to tap into the world’s largest tourism trade fair and thus reach millions of would-be travellers with the message,” he said.
Mr Chitamfya said the Zambia Tourism Agency considered ITB as an important marketing platform not only for the opportunities it provides to lure the high-spending German travellers but also for the networking opportunities to reach other important source markets through parallel meetings, conferences and access to international media.