Universal Peace Federation (UPF) Zambia Chapter Chairman Malimba Masheke has urged journalists to ensure that they report factual stories to avoid anarchy in the country.
Retired General Masheke says it is vital for the media to report verified facts as failure to do so has great potential of jeopardising the peace of the country.
He further called on the media practitioners to always strive to operate on the profession’s pillars of factual, truthful and balanced coverage.
Rt. Gen. Masheke said this in Lusaka today during the one day media conference held under the theme “the role of the media in peace building”.
And Rt. Gen. Masheke further called on the media not to be used by selfish individuals who only want to propel their selfish ambitions at the expense of the country’s peace.
Rt. Gen. Masheke said the Universal Peace Federation Zambia Chapter will continue to engage the media in the promotion of peace in the country.