The City of Lusaka Football Club (F.C) have announced Vodafone Zambia as their official sponsor in an agreement that gives the next generation operator the sole naming rights of the team’s home stadium, Woodlands.
Additional terms of the agreement indicate that Vodafone Zambia will create a digital experience for fans of the Super Division side through the installation of the business’ next-generation Wi-Fi service within the stadium.
In light of this, the 4G operator will officially unveil the Vodafone Stadium, formerly Woodlands Stadium, on Sunday, August 27th, in a colourful event that is set to coincide with two critical matches. The double header is geared for ZESCO United versus Green Buffaloes; and City of Lusaka F.C versus Nkana F.C.
Vodafone Zambia CEO, Lars Stork said “We are proud to be partnering with City of Lusaka and Forli Limited in what we believe will be a beneficial relationship – more so for the fans. By branding the stadium, installing Wi-Fi and opening a Vodafone store, we are demonstrating two important things that are very important to Zambians: football and staying digitally connected. We believe that this agreement puts local football at the forefront of the integration of technology and sport in Zambia.”
And Diego Casill, CEO of Forli Zambia limited, the real estate firm contracted to refurbish and modernize the stadium noted that this was a great partnership for the local football league in terms of where fans and other key stakeholders want the game to be.
“This partnership marks an exciting phase in the club’s history. Working with a brand as iconic as Vodafone not only injects much needed revenue in the team’s growth prospects, but it cements our credibility and legitimizes our efforts toward giving our fans a modern football experience encompassing both infrastructure and technology. As such, we look forward to officially launching the Vodafone Stadium,” he said.
Mr Casill added: “It is important that we move with the times and offer a world leading fan experience, and in this day and age that means integrating modern infrastructure and innovative technology into our fan offering. Vodafone will be helping us to connect football fans with the game in new ways as well leveraging Vodafone’s experience in digital transformation to grow the City of Lusaka football team.”
This Sunday’s double header is anticipated to attract a capacity crowd of 14,000.