Zambia’s Ambassador to France Humphrey Chibanda has advised Zambian tourism businesses to participate in the fourth coming Spanish International Tourism and Trade Fair to be held on 17th January 2018, in Madrid, Spain.

Mr. Chibanda said Zambians Should put up a competitive stand at the event to attract more European Tourists.

The Zambian Envoy encouraged Zambian business entities in a press release issued to ZANIS by Zambia’s First Secretary for Press and Public Relations in France, Yande Musonda.

Mr. Chibanda stated that the Zambian mission in France working with the Zambian Tourism Agency (ZTA), will be exhibiting at this year’s Spain International Tourism Trade Fair.

Mr. Chibanda noted that Spanish tourists traveling to Zambia were minimal hence the need to invest more in marketing and promoting Zambia to the Spanish speaking tourists.

He further said that while at the Trade Fair, Zambia would hold a Zambia- Spanish Investment Forum on January 16th in Madrid.

Zambian government would be signing a memorandum of understanding with the Madrid Chambers of Commerce and the Zambia Association of Chambers of Commerce and Industry during the Forum

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    • @Mpendula Kayaula you mean you don’t know Mushota type the headline on her Nokia 110 handset? Give her a break- she was writing her dissertation!


  1. Sustainable Tourism meets the needs of present tourists and receptive regions at the same time protects and promotes opportunities for the future. It is conceived as a way towards management of all resources, to be integrated through environmental, social, economic and aesthetics needs, at the same time, respecting cultural integrity, essential ecological processes, biological diversity and systems that maintain life. It supports sustainability, conservation and the development of resources, and the central role of tourism for the development of many localities to level with the world geography and particularly countries less developed with a various wealth of flora, fauna, landscapes and cultural elements. Unless people understand this, tourism will not work in Zambia.



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