Government says value addition and industrialization continues to be at the core of government’s agenda to diversify the Zambian economy and achieve a broad-based and inclusive growth.
Commerce and Trade and Industry Minister, Christopher Yaluma said it is for this reason that government has partnered with the Zambia Association of Manufacturers (ZAM) in implementing the Proudly Zambian Campaign.
ZANIS reports that Mr. Yaluma said the Association and its members lie at the heart of the buy local campaign and are cardinal in stimulating the Zambian economy towards higher and more sustainable economic growth.
He said it is therefore with great pleasure that they continue to collaborate with ZAM towards the issuance of the official “Proudly Zambian Logo”.
Mr. Yaluma said this in Lusaka today during the ZAM 32nd Annual General Meeting under the theme, “consolidating ZAM’s positioning for National Development”.
Mr. Yaluma said the theme is crucial and necessary to achieving Zambia’s objective of becoming a prosperous middle-income country by 2030.
He said the benefits of having a consolidated and strong industrial base cannot be understated as it turns into poverty reduction through wealth creation.
Mr. Yaluma said government understands the value of having a vibrant manufacturing sector in the country.
He said it is for this reason that his Ministry has partnered with ZAM in implementing the Proudly Zambia Campaign.
Mr. Yaluma said ZAM and its members lie at the heart of the “buy local” campaign and are cardinal to stimulating the Zambian economy towards higher and more sustainable economic growth.
He has since urged both service providers and producers to take heed of the directive to ensure that marketing materials and packaging containing references to “Proudly Zambian” and utilizing un-official slogans are phased out by September 2018.
Mr. Yaluma said this will pave way for the new brand of Proudly Zambian” products and services that are inspected and approved for quality and compliance, as well as good environmental and competitive practices.
Meanwhile, ZAM President Roseta Chabala said the challenges the sector has faced are numerous and anchored in various issues that ultimately translate to a high cost of doing business for manufactures.
Ms. Chabala said there is need to ensure active implementation of these policy documents in order to support key interventions such as the Proudly Zambia Campaign.