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Thursday, August 6, 2020

Improving Road Safety Outcomes in Zambia – Corporate Sector Opportunities

''A current example of this wide-scale contribution to road safety outside company operations is Puma Energy Zambia Plc''

Columns Improving Road Safety Outcomes in Zambia - Corporate Sector Opportunities

Now School children and parents enjoy segregated and safer footways away from dangerous motorists, particulalry minibus drivers
Now School children and parents enjoy segregated and safer footways away from dangerous motorists, particulalry minibus drivers

By Daniel Mwamba

This article offers a perspective on opportunities for the private sector to improve road safety outcomes in Zambia. Road safety has been recognised as an increasing public health burden that disproportionately affects low- and middle-income countries, including Zambia. Ninety-one percent of the global road fatalities occur in low- and middle-income countries although these countries have approximately half of the world’s vehicles.

According to the World Health Organization (WHO), 50 million people are injured and 1.25 million are killed in traffic-related crashes. Back home, the Zambia Police reported that 2206 people were killed in 2016, leaving another 15,000 injured, some with life threatening injuries. And the Zambian government has said that road traffic is the third leading cause of death behind malaria and HIV/AIDS. More than half (sixty percent) of those dying on Zambia’s roads are “vulnerable road users”: pedestrians, cyclists, and motorcyclists. Beyond their immediate health implications, road traffic accidents have considerable social and economic consequences.

Road traffic injuries cost our country at least K5 billion per year and place an enormous burden on public resources, such as health systems. The economic impact of road traffic accidents are also felt at the family level. Economically disadvantaged families are affected by both direct medical costs and indirect costs (i.e., lost wages) (WHO, 2013). Many poor people generally lack ongoing support in the event of long-term injury and have limited access to post-crash emergency care, which further compounds this impact.

These road safety problems are scientific and technical in content and cut across the concerns of many government agencies (the Police, RTSA, Health, Education, etc), scientific disciplines, and other sectors of society (religion, private and NGO sectors). Addressing the road safety burden is in the mutual interest of all these actors.

Along with government, the private sector has interest in resolving the road safety problem. The private sector can help to reduce this burden by exploring the shared knowledge, experience, and expertise of companies, especially some who maintain global fleets.

Vehicles used by the private sector currently represent the dominant transportation investments, and most immediate opportunities for actionable change. Hence, a significant portion of the financial impact of road traffic accidents falls on companies because such accidents impact the efficiency of transport-related commercial activity and present a risk to employee health and safety. Beyond the fundamental responsibility to keep employees safe, companies also have a clear financial incentive to improve road safety. By doing so, companies can reduce damage to their assets and minimise productivity losses due to employee injury as well as reduce standstill logistics costs.

Road safety impacts the private sector through three key domains: a company’s fleet operations (i.e., employees who work and drive trucks on the roads), vendors and contractors who service the company (i.e., transport goods for delivery or distribution on behalf of companies and the sales representatives who service these accounts), and employees who commute to work or travel for work. In each of these domains, companies can be making great strides in reducing the road safety burden.

By some estimates, more than a quarter of all road traffic incidents involve individuals who are driving as part of their work at the time of the accident. As such, irrespective of the size of the company, every organisation should take responsibility by establishing road safety programmes to protect their employees.

These programmes can range from formalised training to establishing simple policies, such as providing employees safe driving education, encouraging wearing seatbelts and helmets, and ensuring vehicles are safe on the road. Even the simplest of these policies can help reduce injuries and deaths and result in measurable benefits, such as saving lives, improving productivity, and reducing vehicle repair bills, workers’ compensation, insurance, and lost time at work.

By establishing road safety policies and procedures, companies will improve not only the safety of their own employees who drive for work purposes but also the safety of others sharing streets and road systems. While the private sector will continue to ensure the safety of its drivers, contractors, and commuting employees, they also have the opportunity to improve road safety outcomes for the broader public. The improvements in road safety driven by the private sector can extend well beyond company fleet operations.

By applying knowledge and best practices on road safety, utilising brand power, and harnessing the power of corporate resources and presence in our communities, the private sector can help to address this health and development challenge inside and outside of their companies’ walls.

A current example of this wide-scale contribution to road safety outside company operations is Puma Energy Zambia Plc. Since 2015 Puma Energy Zambia plc and its international Charitable Foundation, Puma Energy Foundation (FEF), have supported government efforts to reduce road traffic accidents in Zambia by contributing over half a million kwacha. The company has been supporting child road safety education benefiting over 70,000 primary school going children in the capital and Copperbelt where a quarter of traffic fatalities involve children under the age of sixteen.

Puma Energy has also supported the building of safer road infrastructure at Vera Chiluba Primary School in Lusaka; participated and supported the 2017 Road Safety week to raise awareness on road safety targeting motorists and pedestrians, and has supported a three-month community radio with road safety education programmes highlighting the safety of vulnerable road users.

The value of this contribution by Puma Energy Zambia to road safety in Zambia helped a reduction of road deaths by almost 20 percent in 2017. This was the first time in four years that Zambia experienced such reduced road traffic fatalities.

The most successful road safety programmes that exist today, such as Sweden’s Vision Zero initiative, recognize this complexity and mutual interest and approach the problem in a multifaceted way. The private sector is one of many actors that can help to improve the problem.

The Author is Chairman for the Zambia Road Safety Trust (ZRST)


  1. Government should still lead the charge, with corporates complementing. This is where it makes sense to consult countries like The Netherlands where footpaths and cycling tracks and infrastructure are almost unrivaled. Not those ZNBC consultations from strange places…

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