Kwesé TV Founder and Serieal Entrepreneur Steve Masiyiwa has revealed that a signal carrier in Zambia has rejected his company’s offer to broadcast World Cup matches in Zambia for free.
Responding to a question from a football fan in Zambia on Facebook who asked why Zambia and Sierra Leone are not benefiting from the provision of free World Cup matches on Kwesé, Mr Masiyiwa who is founder and Group Chairman of Econet Wireless which owns Kwesé said his offer was rejected in Zambia.
“Sadly in Zambia, the signal management has been put in the hands of a competitor, and even though we have a license to broadcast KFS (free tv channel for sport), that competitor (a Chinese company) has repeatedly frustrated efforts for the free channel to be available in Zambia,” he said.
Mr Masiyiwa revealed that his company was even considering taking the matter to court.
“We even considered going to court over the issue, but in the end we just decided that Zambians themselves (who love soccer) will realize how they are being prejudiced and take necessary actions,” he said.
“Zambia was the first country where we set up Kwesé Free Sports Channel because of its amazing interest in soccer, but one day we were just switched off, just like that and it was done by a competitor!”
I cannot imagine how such a soccer loving country can be forced to watch the World Cup finals using Pay TV decoders only! Remember the poor who cannot afford payTv decoders.
He added, “You can still buy a decoder as our Pay Tv Service is operating. We offered the free broadcast to ZNBC, and they declined. It is now too late for us to give them the feed because we are now focused on the games themselves.”
“I cannot imagine how such a soccer loving country can be forced to watch the World Cup finals using Pay TV decoders only! Remember the poor who cannot afford payTv decoders.”
He said ,”At least the FREE KFS service is available in all countries except Zambia and Sierra Leone. I love Zambia as you know, because I lived there as a child, and it hurt me that this was allowed to happen. We must always try and help those who cannot afford.”
Mr Masiyiwa recently announced that his company had obtained rights to broadcast the World Cup games on “Kwesé Free Sports” (KFS).
“We have now managed to make arrangements for “Kwesé Free Sports” (KFS) to broadcast 2018 FIFA World Cup Russia™? in virtually every single country in Sub-Saharan Africa. We are either broadcasting directly or through a local Free-To-Air broadcaster. (Whenever you watch the Kwesé broadcasts, look for the logo “KFS” at the top of your screen).”
He said this is the first time in history that one company has broadcast the FIFA World Cup across Africa for free.
“We will broadcast 32 matches for free including the Final. We are expecting to reach audiences of more than 300m for some of the matches, the largest sports audience in Africa, ever! Our other channel, KS1, which is available on Kwesé TV, the Set Top Box will show all 64 games.”