The Zambia Association of Manufacturers and the Consumer Unity and Trust Society have partnered to deliver Zambia’s first ever Annual Consumer Gold Star Awards.
Over the next two weeks, consumers from across the country will have the ability to vote for their favorite brands in several categories using the most dynamic platform there is, social media.
The final awards ceremony will take place on the 16th of November 2018 at the Intercontinental Hotel during the Prestigious Manufacturers Gala and Awards Ceremony where the winners of each product category will be announced and awarded the coveted Consumer Gold Star Award.
The awards are in line with the Proudly Zambian Campaign which encourages consumers to “think local first” in their purchasing decisions, and encourages
Zambian manufacturers to assist them to do so by producing high quality products and services.
For the recipients, the award will reflect the earned trust and loyalty of consumers as well as serve as the crowning achievement of their efforts as manufacturers.
Consumer Unity and Trust Society Ceter Cordinator Chenai Mukumba said for the consumers, these awards provide an opportunity to support the businesses whose products they interact with on a day to day basis.
She said Consumers form the foundation of the success of any business because outside of firm’s abilities to produce a product, the product must be consumed/bought to secure the viability of the business.
Ms. Mukumba said the Consumer Gold Star Awards will celebrate producers of Zambian products that are able to do this well.
And ZAM Chief Executive Officer Chipego Zulu said both Organisations agreed that consumers hold a unique position in a free market economy as they play a critical role in determining the success and failure of a brand or a product.
Mrs. Zulu said this in turn has broad implications on sustainable economic growth, and highlights the need to increasingly ensure that consumers understand the critical choices they
make when purchasing a product based on quality and adherence to existing standards and regulations.
She emphasised that these awards present an opportunity for Zambian manufacturing companies to be recognized for their efforts in winning the hearts and trust of the Zambian consumers.
Mrs. Zulu added that ZAM further believes that the awards will encourage firms to continuously improve on their brands and marketing in order to ensure that consumers become more aware of the growing number of manufacturing organizations in Zambia that are producing a variety of quality products and services.