Zambia’s Ambassador to Germany Anthony Mukwita has called on the international media to live up to the same standards as they prescribe for local media in executing their duties of informing, entertaining and educating their audiences.
Mr. Mukwita says international media must feel free to cover Zambia on any issue in the best interest of their audiences as long as basic rules of fairness and objectivity are followed.
The German Ambassador made the remarks in a letter addressed to the Head of DW, a German International public broadcaster that broadcasts in 60 languages and is estimated to reach about 160 million people worldwide on a weekly basis.
Mr Mukwita was reacting to a recent television story by DW that alleged misconduct on the part of the Zambian government regarding the digital migration program and the relationship between Star Times of China and the state-owned Zambia National Broadcasting Corporation, ZNBC.
The investigative piece, without any official comment from the Zambian government nor the embassy in Berlin, alleged that the Zambian government had sold the state broadcaster to China when no such sale has been done as a matter of verifiable fact.
Mr Mukwita said DW must have included an official comment from the government of Zambia in order to balance the story.
“The government of President Edgar Lungu is committed to transparency and never shun the media when they seek public information”, he said.
DW is also the fourth largest single most news outlet globally, after CNN, BBC and Sky News among others, in terms of reach and influence.
This is according to a press statement made available to ZANIS by Zambian First Secretary Press and Public Relations in Berlin Kellys Kaunda.