Malupenga commends MISA Zambia for undertaking a survey to determine public trust in the media

Amos Malupenga
Amos Malupenga

Ministry of Information and Broadcasting Services Permanent Secretary Amos Malupenga has commended MISA Zambia and its partners for undertaking a survey to determine public trust in the media.

Mr. Malupenga says the report is important as it will help the media to assess their relationship with the public to whom their loyalty must be.

He says among other issues, the report highlights biasness, media capture, and political polarisation as some of the reasons for loss of public trust and confidence in the media.

Mr. Malupenga says the report also cites inaccurate media coverage and lack of in-depth analysis of issues as some of the reason for the erosion of public trust in the media.

He said the report therefore, serves as a timely reminder for the media in Zambia to be professional at every given time and to ensure that professional ethics remain key guiding principles in their operations.

Mr. Malupenga said the findings of the report also vindicate Government’s persistent call for professionalism and strict adherence to professional ethics by the media which in some circles, have been misunderstood as efforts to gag the media.

He said Government has no reason, whatsoever, to hinder the media or journalists from doing their job but want to ensure that enough space and latitude is provided for them to do their work in a much more professional manner because society depends on them for information on various issues affecting their wellbeing.

Mr. Malupenga said it is not in dispute that the media play an important role of informing, educating and entertaining the public but this role calls for the highest levels of professionalism anchored on key fundamentals of truth, objectivity, fairness, credibility and fact.

Speaking during the launch of the Trust in the Media Baseline Report, Mr. Malupenga said Public trust is fundamental in the success of the Journalism profession.

He said sadly, countries world-over, including Zambia, is a victim of fake news which has ‘poisoned’ the bloodstream of our societies – undermining trust and destabilizing democracy.


    July 23, 2020 2
    UPND President Hakainde Hichilema has addressed the problem posed by political cadres, setting out his thinking on the subject on social media.
    “Friends, it’s time for an honest conversation about political cadres, that many of you are concerned about,” Hakainde writes.
    Asking people to come with an open mind on the subject the UPND leader explains that in looking at the challenge he has first sought to understand its roots. HH says to do this we “must begin by humanising them and not be led by our personal prejudices based on what we have observed as unbecoming conduct.”

    “A cadre is a youth, a human being whose circumstances have necessitated their engagement in this form of occupation,” he writes. He goes on to give an…

  2. Excellent development. The pf recognises that freedom of speech is very vital. However, it also comes with responsibilities. Kz

  3. Corruption scandals: 48 Houses Social Security Cash Luxury Presidential Jet Ambulances Fire Trucks Mukula Trees Ndola-Lusaka Rd Malawi Maizegate Fuelgate Swaziland landgate Zesco Loans

    Hey Bembas, is your current Chitimukulu Sosala mentally stable? You have to be concerned for his mental welfare because he sounds like he has completely lost it. He sounds worse than Kanye West’s recent rumblings.
    3 hypothesis:
    1) Those articles are not being written by Chitimukulu himself but someone within PF masquerading as such… may be Sunday Chanda himself;
    2) The PF and their OP Shushus have fed Chitimukulu with garbage which has caused him to panic big time! Or the PF have corrupted him with so much money
    3) The man has simply mentally lost it

    At this rate, I think the man is probably even alienating his own people. I doubt any sound Bemba (apart from the writer himself) would actually buy and believe that nonsense and use it against HH, no matter how tribal they are.

  4. Corruption scandals: 48 Houses Social Security Cash Luxury Presidential Jet Ambulances Fire Trucks Mukula Trees Ndola-Lusaka Rd Malawi Maizegate Fuelgate Swaziland landgate Zesco Loans

    Wow! This Chitimukulu guy is truly a fraud… Litunga he is definitely NOT, and that’s for sure!

    I think these articles will backfire in the face of the PF and Chitimukulu like a boomerang! The desperation to use Chitimukulu and him accepting to be politically used like a useful id!ot will have long lasting negative effects on the Chitimukulu throne regardless of whether HH wins or loses. I just don’t see how he will be able to recover from this – he is throwing a kitchen sink, except he throwing it at himself. I mean this borderline insanity!

  5. Iwe Nostradamus why keep such a sellout in the new kamfulumende? He was supposedly a journalist but when given a government job he turned into a tyrant. Just like Dora they are sellouts to journalism. Progressive life doesnt want such people

  6. Even without a survey I can tell you that znbc , times of zambia and daily snail are the most distrusted media in zambia.

Comments are closed.