Kwese TV general manager, Kapa Kaumba has commended the Zambian Government for advancing the country towards changing trends in the information and communication technology (ICT) sector.
Kaumba says the TV company’s presence in Zambia is highly attributed to the government’s commitment to providing the nation an opportunity to adapt to modern and global trends in digital platforms, in turn increasing public access to information.
“Going digital is an outstanding achievement for Zambia and as a player in the pay TV sector, we are coming into this space at a time when content is now democratic, giving the public an opportunity to choose affordable content,” she says.
“As a dynamic multimedia business we are shifting the goal posts. Globally, content is accessible but at an extra cost and we want to ensure that viewers get more for less, through our smart, tailored premium subscription packages that allow for one to pay for three says, weekly and monthly basis,” said Kaumba.
She said Kwese TV provides a platform to make “A Real Choice”’ from a pool of dedicated and carefully selected programming and original content sourced from the world’s most sought after content producers.
Expressing confidence in the Government’s drive to liberate the airwaves, she said Kwese TV is excited with the fact that players coming on the Zambian market are credible and offering real choice for consumers.
“As a result we were licensed to operate in this market freely. Our content is competitive, acceptable and promotes a lot of knowledge sharing. As an independent player in this sector, Kwese TV has taken keen interest in aligning some of its content to suit the needs of our population by giving them more for less.”
Kwese’s passion for business development that guides proactive young leaders and active citizens on the continent is reflected through its programming.
“We have channels that promote entrepreneurship which is a big economic driver today. Our group chairman for Econet Media, Strive Masiyiwa is a known entrepreneur hence a lot of our content is geared towards helping people find business initiatives which they can drive and this could only happen because we were licensed by the Government.”
Pay TV game is tough. DSTV did the unthinkable and lowered their subscription fees. A ‘monopoly’ doesn’t do this – you played yourselves DSTV. Kaya ba Zuku how they’re managing!
The only remaining country to go digital in the world is Zambia. I do remember when there was a commitment within SADC to complete migration by 2010….and they all did so successfully…well, apart from Zambia.
Even Somalia which does not have a government migrated smoothly years ago.
We have had enough people.
It’s not Sundance. But I trust the film is film as we know it. Is this another Solwezi product, The future belongs to us? 3 winners from Solwezi and 1 from Ndola?