
Open letter to ZNBC DG Chibamba Kanyama
The great initiative
The Government of the Republic of Zambia, through its Ministry of Information and Broadcasting responded to calls for a new TV channel that would be used to create a platform for local film and television producers, create additional air space for commercials messages and to generally decongest the main ZNBC channel, hence the advent of TV2.
The launch of this second broadcast channel under the auspices of ZNBC was well received among the film and television society seeing as for the first time in a long time, the public broadcaster ZNBC was commissioning local producers and thus creating employment opportunities for the youth.
In proceeding months, there was an influx of production houses and local content flooding the channels.Under the leadership of Commissioning Editor Henry Ngilazi the broadcaster was successfully creating capacity and beginning to harness the local film industry.
Throwing the baby with the bathwater
However Mr Ngilazi was transferred from his post and not long after that commissioned content was cut and producers sent back to the streets, languishing in poverty and depression. The few producers who remained have all since been frustrated with the exception of the ‘elite’ few.
Reasons given were that the cost of the local content is high compared to the price at which the corporation was acquiring foreign content. Worse off, there were some producers who were advanced funds by the broadcaster but have not delivered the desired quality to date.
Granted, most of the content that was on air was poor, however there were a few producers that did produce quality content despite the tight budgets on offer.
Most of the cream of Zambian film producers have since weaned off commissioning with ZNBC opting for private funded independent film productions and other commercial productions i.e. music videos, TV commercials and sponsored TV content.
In the midst of the radical shift in perspective came an outcry in the film and television society with the likes of Chala Tumelo producer of the famous TV Series ‘Loose Ends’ shouting from the roof top while most of us cowardly whispered our indignation in dark corners for fear of persecution and abuse.
As time went on, we heard of how many more people where horrified by their commissioning experience with ZNBC and how they felt that the process is not inspiring.
How to protect proudly Zambian TV industry
1. Re-organisation of the ZNBC commissioning structure
2. Specific legislation that requires all broadcasters to air a certain amount of local content in prime time
3.Creation of capacity among local players.
4.The sale of broadcast rights
5.Bartering of content in exchange with airtime,
6.Co-productions with the broadcaster.
Worldwide content distributors and broadcasters are moving away from directly commissioning and are passing on the financial burden to the private and public sector. The core business of a broadcaster should be to broadcast, yet play a link role with distributors, producers and the market. In this case, the broadcaster will provide the airtime, the producer will provide the content and ‘market’ will fund both the broadcaster and the producer to the delight of audiences.
There should also be legislation in place to protect local players who are often pitted against international players with more clout. For instance, when I contacted SABC and BBC with my content proposal for commissioning, I was asked to partner with a local company, and yet we have left the market wide open to our own peril.
Otherwise in its current structure, ZNBC commissioning is not sustainable hence the need to revisit the commissioning structure to give local producers a competitive advantage in this global world!
We must be careful now and make responsible decisions as a country. Ignoring the obvious and allowing foreign content to reign over local content is hazardous to the development of our country at so many levels.
With the advent of digital migration where the airwaves will be flooded with all sorts of content on several channels, if left unchecked, the prevailing situation where the local film and television producers continue to be frustrated by an ineffective commissioning process and the foreign content is promoted ahead of our own, not only we risk inhibiting the growth of an industry with the potential to create thousands of jobs for the youth but we will also ultimately lose a sense of pride and identity as a nation!
Written by Mingeli Palata
*The Author this Article is a seasoned film and television producer in Lusaka.