Press release by Zain Zambia
Zain Zambia wishes to respond to the quite alarming, unfounded and misleading allegations attributed to its operation in a news article titled “Zain Zambia scraps low cost talk time” and published on the Watchdog and Zamnet websites today.
It is unfortunate to see this level of mis-representation by the author of the news story in question, which runs contrary to the normally factual Zambian journalism profession.
Zain has not ‘scrapped’ its “Iliyonse” offering, which remains the most affordable way in Zambia to to buy talk time, and from as little as K200. The inference seems to be that “Iliyonse” is ‘scratch-card’ based and that these are no longer in the market. The fact is, that ‘Illiyonse’ is based on a mobile top up platform which does not require any physical scratch cards.
Separately from ‘Illiyonse’, Zain tested the market with physical scratch-card low-denominations of K1,000 and K2,000; these were in fact a ‘first’ from Zain to enable access our talk time affordable to more segments of our customers.
These lower K1,000 and K2,000 talk time denominations introduced on the market in a limited manner at first, to see how they would be received by customers. Zain was pleased to find that there was an overwhelmingly positive response. Therefore as might be expected, Zain is now going to roll-out these cards nationwide.
It is hoped that the facts of the ‘scratch-card’ matters raised are now clear.
In terms of the ‘visibility’ of Illiyonse, it is true that now this product is well known and truly into the market, Zain has now started communications about its latest innovations in tariffs, which we feel are of extreme importance and interest to our customers.
Zain reduced or re-aligned all its tariffs, and automatically ensured all its customers calls were rated from November 1st on these new tariffs so as to to make Zain the most affordable way in Zambia to call. It is natural too, that when this is of such personal and positive importance to Zain’s customers budget, Zain wants to tell them the good news in every way it can! This is why Zain sent SMS messages to its customers informing them of the good news.
As this sending of an SMS is a mechanically automated process, it may be that a few of Zain’s customers received more than one SMS, and it is regretted if this happened. Zain has no records from its call centre about customer complaints in this respect for this particular tariff campaign however.
Therefore as the real facts now clearly show no basis whatsoever for these unprovoked allegations, it should also be clear that smooth transition to David Holliday, the new CEO of Zain Zambia from the long-serving David Venn, who had held the post for over 5 years, was nothing more than ‘business as usual’. There was and is, no ‘confusion’ in the equation.
Finally as far as quoting Richard Mwanza as saying CAZ accuses Zain of ‘stealing’ is concerned, Zain has no knowledge of this accusation, and therefore cannot comment on the same.