Government has urged stakeholders in the tourism industry to market Zambia to other countries in the world as an affordable tourist destination.
Tourism, Environment and Natural Resources Minister, Michael Kaingu, said the recently introduced visa fees on tourists from other countries would not make Zambia an expensive tourist destination.
Mr. Kaingu said this during a panel discussion at the Euromoney Zambia Investment conference, which closed in Lusaka today.
He asked the stakeholders to offer competitive prices for their products.
He argued that Zambia was an affordable tourist destination as it has a variety of unique tourism products that other countries did not have.
Mr. Kaingu noted that the money collected from charging visa fees was important to Zambia’s economy, saying it would be used to develop infrastructure, which was key to the industry.
He has since challenged entrepreneurs in the country to invest in the tourism industry by developing places with natural attractive features such as waterfalls.
And Zambia Wildlife Authority (ZAWA) Director General, Lewis Saiwana, has disclosed that the authority would soon begin to issue concessions in game reserve areas to interested investors in order to help develop the tourism industry.
Dr. Saiwana said the move would also help develop infrastructure such as roads in game management areas and make them accessible for game viewing by tourists.
He added that the move would also help protect game animals.
He further revealed that the concession agreements to willing investors would range from 10 to 20 years and a maximum of 35 years in special agreements.
The ZAWA Director General has since challenged Zambians to actively participate in the tourism industry instead of merely seeking jobs in it.
Meanwhile, Sun International Divisional Director, Graham Wood said there was an increase in air traffic to Livingstone city.
Mr. Wood said the increased air traffic was healthy for tourism activities in the tourist capital as it was the mainstay economic activity of the city.
The Euromoney Investment Conference attracted various business delegates from various countries and Zambian entrepreneurs.
He disclosed that his company would commit US$500, 000 to various social programmes in order to help alleviate poverty in the communities around Livingstone.
ZANIS/CM//KSH/ENDS