First Lady Maureen Mwanawasa has called on the corporate world and other stakeholders to join efforts with government in supporting traditional ceremonies in the country.
Mrs. Mwanawasa says there is need for stakeholders to support traditional ceremonies as they help in contributing to the growth of the tourism sector in the country.
The First Lady said this in a speech for her behalf by Vice President’s wife Tandiwe Banda at the Kazanga Cultural Association dinner dance in Lusaka last night.
She urged the business community and other stakeholders to rise to the challenge of contributing financially to cultural ceremonies which are significant in the development of the tourism sector.
She said the ceremonies once supported would help improve tourist inflows and subsequently contribute significantly to national Gross Domestic Product, GDP.
Mrs. Mwanawasa further said by uplifting the country’s cultural heritage, Zambia will be influenced by the development of the private sector cultural industry.
The First Lady noted that apart from attracting tourists, ceremonies are also an opportunity for different communities to share cultural experiences.
Mrs. Mwanawasa has since urged communities in the country to actively participate in cultural ceremonies in order to contribute significantly to the development of the tourism sector as well as help in the preservation of the country’s cultural heritage.
Earlier, at the same function, Kazanga Cultural Association Fund raising Committee Chairperson, Maureen Lilanda, commended government for taking an active role in supporting traditional ceremonies in the country.
The Kazanga ceremony of the Nkoya people is a ceremony which is held annually in the month of June.
The Nkoya hold the ceremony as a thanks giving event for the good harvest.