German Ambassador to Zambia, Dr. Irene Hinrichsen says her country is committed to improving the use of Information and Communication Technology (ICT) in the media industry in Africa.
Dr. Hinrichsen said the use of ICT in the media industry is key to enhancing efficient coverage of vital information.
She said this when she officiated at a cocktail party at the on going computer area networking in radio and television workshop in Lusaka last evening.
Dr. Henrichsen added that regular and consistent use of ICT tools such as computers must be encouraged among media personnel as they are multipurpose and can be used for the efficient gathering and dissemination of information to masses.
The Germany Ambassador has since urged media personnel in the country to also take advantage of the ICT policy that government launched and use it for the benefit of developing the media industry in the country.
And speaking at the same function, Deutsche Welle (DW) Akademie project manager Karl Lippe said it is inevitable for today’s media to use ICT tools.
Mr. Lippe said there is need therefore to regularly train and familiarize media personnel with the new ICT developments.
He said the DW-Akademie will continue to train and update journalists in African countries about newly developed media programmes in the ICT industry.
And Zambia Institute of Mass Communication (ZAMCOM) director Daniel Nkalamo said his institution will continue complimenting efforts aimed at building capacity among media personnel both at national and continental level.
He added that ZAMCOM will also continue to provide a platform for the improvement of the media industry in the country and the continent.
The three week computer area networking in radio and television workshop has attracted journalists from several African countries including Zambia.