Speaking in an interview yesterday, IBA board member Hilda Akakelwa urged media houses to cover political parties fairly without bias.
“I am aware that some political parties are struggling and cannot afford to pay for airtime my appeal is to media houses to offer every party a platform to showcase themselves,” she said.
Ms Akekelwa aid that it was important for radio stations to ensure that complaints by listeners were resolved in the shortest possible time.
IBA also advised all radio listeners to raise complaints where necessary so that the standard of professionalism was raised at all stations.
Another IBA board member Overton Banda said that some radio listeners did not know their rights and don’t raise complaints over the standards of information given to them by media stations.
“Some radio listeners don’t know their rights and they don’t know where to take their complaints, this is the reason we are concerned with familiarising ourselves on the operations of stations,’’ he said.
He said it was their right to take actions if the station was not able to respond and deal with the raised complaints by listeners and viewers.
“Am appealing to the radio station owners to be responsible for whatever complaints are raised by the listeners or viewers and it is their obligation to sort out effectively their failure lest we take this into action as IBA,’’he said.
The two IBA board members on Monday visited three radio stations in Livingstone Livingstone namely Falls FM, Zambezi and Musitunya.