Tourists and UNWTO delegates line up to have their travel documents checked inside the arrival hall of the new international terminal building in Livingstone
FILE: Tourists and UNWTO delegates line up to have their
travel documents checked inside the arrival hall of the new
international terminal building in Livingstone

LIVINGSTONE is targeting to attract about 10, 000 local and international tourists during the third the Livingstone International Cultural and Arts Festival (LICAF) to be held in Zambia’s tourist capital in March this year, Zambia Tourism Agency ZTA) managing director Felix Chaila has said.

Mr Chaila said the 2016 LICAF, which would be held during the Easter Holiday from March 25 to March 27, was expected to attract more domestic tourists.

Speaking in an interview in Livingstone yesterday, Mr Chaila said this year’s gathering was expected to attract 10 international countries out of which five had already confirmed their participation.

He cited South Africa, Angola, Mozambique, Seychelles, Zimbabwe and Namibia as the countries which had confirmed their participation while others were expect to confirm soon.

“Already, preparations for this year’s LICAF are going on well and we have targeted Easter Holiday this year because we want more local tourists to attend.

“During the event, we will have the senior and junior cultural carnivals where we will go to townships in Livingstone to interact with the local people and pupils in schools,” Mr Chaila said.

Last year, the second LICAF was March 26, 2015 to March 28, 2015 and it attracted artists and tourism officials from Zambia, Zimbabwe, Seychelles and Mozambique with the main objective of promoting increased arrivals of both local and international tourists.

The first LICA which was first held in May 2013 as a curtain raiser for the United Nations World Tourism Organisation (UNWTO) General Assembly and the event has now become an annual event in the tourism global to attract local and foreign tourists.

It is also aimed at celebrating Zambia and Africa’s cultural identity and diversity and to showcase the best of Africa’s cultural product in dance and song.

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1 COMMENT

  1. Good vibes LICAF. And I am sure you will attract more people annually once you stick to Easter holidays. As you are aware, consistency is the father of predictability. Straight after Christmas holidays you should start advertising nationally and internationally like mad. The effect on local businesses will be fantastic as they will be motivated to make all manner of in-sundry with a targeted slot (Easter Holidays) on the calendar to sell. Advertise, advertise, advertise. Make liaisons with, 1.) Bus companies and stick banners on long-distance Buses to and from Livingstone, 2.) Online news publications and advertise on their sites. 3.) District Council. Make Livingstone the home of the biggest annual Carnival in sub-Sahara Africa.

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