Zambia Media Women Association Chairperson Felistus Chipako has cautioned journalists in the nation to avoid aligning themselves to preferred political parties ahead of the August 11, 2016 general elections.
Ms Chipako said instead journalists should only abide to media ethics which they learn at school as opposed to supporting certain political parties.
Speaking in an interview with ZANIS in Lusaka, Ms Chipako said that some journalists find themselves in conflict with the law when they decided to incline to certain parties of their choice.
Ms Chipako said it is important that journalists report truthfully and accurately as demanded by their profession .
She reminded media personnel that the role of journalists is to inform, educate and entertain the masses as opposed to behaving like political party cadres.
And Press Association of Zambia(PAZA) president Andrew Sakala said journalists should put public interest first in their reporting.
Mr Sakala said it is wrong for any reporter to support a political party of their choice especially this time when the nation is headed towards general elections.
Mr Sakala warned that journalists in a habit of supporting preferred parties should only blame themselves when they are visited by the law.
He pointed out that the Electoral Code of Conduct demands for equitable coverage by all journalists during elections and throughout their career.