facebookFacebook CEO Mark Zuckerberg has announced new steps to counter fake news on the platform on Saturday, marking a departure from his skepticism that online misinformation.

“We take misinformation seriously,” Zuckerberg wrote in a post on Saturday. “We know people want accurate information. We’ve been working on this problem for a long time and we take this responsibility seriously.”

Zuckerberg said that the company has “relied on our community to help us understand what is fake and what is not”, citing a tool to report false links and shared material from fact-checking sites. “Similar to clickbait, spam and scams, we penalize [misinformation] in News Feed so it’s much less likely to spread,” he wrote.

On Saturday, Zuckerberg called the problem “complex, both technically and philosophically” and said the company erred “on the side of letting people share what they want whenever possible”.

“We do not want to be arbiters of truth ourselves, but instead rely on our community and trusted third parties.”

Facebook has “reached out” to “respected fact-checking organizations” for third-party verification, Zuckerberg said, though he did not provide specifics. He said the company also planned to make reporting false stories easier and to create “better technical systems to detect what people will flag as false before they do it themselves”.

Zuckerberg also said Facebook would experiment with warning labels on stories, and try to better screen the quality of links in the “related articles” section, where the site has linked to false conspiracy theories about the September 11 attacks and Michelle Obama, among others.

He also said the company was “looking into disrupting the economics” of fake news, conceding that misinformation was driven, at least in part, by people profiting off of Facebook’s ad mechanics.

While the CEO made it clear Facebook will continue to “rely on our community and trusted third parties,” he knows “people want accurate information.” So, the company plans to make some changes.

Zuckerberg outlined seven projects he said are underway to stop the spread of misinformation among Facebook’s 1.79 billion users worldwide:

  • Improve detection
  • Make it easier for users to report false news
  • Third-party verification
  • Labeling stories as false
  • Insuring “quality” news appears in the News Feed
  • Crack down on ads with misinformation
  • Work with journalists to develop better fact-checking systems
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25 COMMENTS

    • The only fake news i have read so far is the wrong prophecy by a fake prophet called tb joshua the biggest conman in Africa

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    • The fact that his prophecy about the us election came out wrong is proof that this man is a false prophet and a devil

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    • A Black man will never EVER be bright enough like a white person ie my fiance

      So we must learn and respect Mark Zuckerberg

      Thanks

      BB2014

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  1. Facebook is something I pray that it comes to an end. I have heard of it, but never been part of it.
    Nostradamus II quatrains…

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    • Let’s keep it simple. No one can predict the future. Prophets don’t exist. Tb joshua and all other money mongering pastors are all con men who’s only interest is to get money from people!

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    • TB Joshua needs f**ls to play his game and there is an unlimited supply of them in Africa especially in Zambia that have made him very wealthy business man!!

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  2. By the way wats this thing so called facebook to be giving penalties to who ever speaks there minds.i sense this media being put in fixed by ba Mwine. Just it mwana thts no sense.

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  3. someone must go to YouTube and type ” TB Joshua exposed” you will watch one of his disciple explain what happen in his church and the girls he had sex with explain also what he did to them, then u will understand properly.

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    • Read the comments. You’ll see people defending him claiming that he was being vilified by jealousy people. They say it is the work of the devil.

      I don’t understand these people. They refuse to see what’s right in front of them. It’s unfortunate.

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  4. Comment: The Bible says in Romans 2v5 that in accordance with your hardness and your impenitent heart you are treasuring up for yourself wrath in the day of wrath and revelation of the righteous judgment of God. (v6) who will render to each one according to. his deeds. so leave TB Joshua alone

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  5. You fools and morons, what has TB Joshua done to you.you wicked and sinfull children of the devil…..waisting your time and bundles talking about a man who has helped many and has been a blessing to millions. What have you been doing since you where born stealing and gossiping. You must be ashamed of yourselves.

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  6. Never bring in innocent souls in this facebook article. What has tb joshua to do with this article in he is not mentioned?
    You sons of the devil learn to restrain yourselves. The man of God is human like you. Thank God that your evil treasures are being exposed. Your attack shows how evil you are. God will always bless anybody he wishes, not evil souls like you bent on erasing and destroying good works done by tbj. You are fighting a losing battle ba satana.
    Repent.

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  7. And why is everybody or rather the nobodies, why are they speaking about TBJ? You are trying to sound intelligent here by scorning the man of God, but do you realize how many people he has helped? How many broken homes has he mended? Am not a gullible fan of the man, however, I do regard him as wise and his wisdom is of God.

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  8. Comment:when prophecies are correct all are quite but when they spot a wrong in a prophecy, they want to vomit all the hatred and vile the have been swallowing without digesting, against the man of God. let’s be honest look deeper in your heart before you call someone evil.

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  9. After having read the incomming comments I do understand why Mark Zuckerberg is (was) reluctant to get into the fake news problematic. Why spilling ink over T B Joshua if you have your social medias packed with fake news. The several announcement of the dead of President Lugu, the photoshoped photos showing the president as a drunkard. The Zambian social medias are packed with mallicious missinformation in order to manipulate the public opignion. I would invite a professor of mass-communication to investigat the election year 2016 on fake news and missinformation.

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