The Independent Broadcasting Authority (IBA) says it will soon start regulating Zambia National Broadcasting Corporation -ZNBC- as a public content provider. IBA acting Director General Eustace Nkandu also says, the regulatory framework will soon change and that the IBA will have power to regulate ZNBC.
Mr Nkandu was speaking during a workshop held at Mass media Complex in Lusaka today.
And ZNBC Director General Richard Mwanza has urged staff at ZNBC to produce content that will protect public interest. Mr. Mwanza said this in a speech read on his behalf by ZNBC Director of Programmes, Rose Chumpuka.
Meanwhile, Lusaka Province Minister, Japhen Mwakalombe says government has recognized ZNBC as a stakeholder in the promotion of democracy and development in the country.
Mr. Mwakalombe says the role of the public media cannot be overshadowed, because it provides information of public interest to millions of Zambians.
The Minister says his office will work closely with ZNBC in order to project government’s development agenda, and also promote a good image of Zambia.
Mr. Mwakalombe has also emphasized the need to raise awareness on government’s efforts in job creation among others.
He said this when ZNBC Director-General, Richard Mwanza called him at his office in Lusaka.
And Mr. Mwanza said ZNBC will continue to give government a platform on which to communicate its development programmes, through its various TV programmes.
Mr. Mwanza said programmes like TV 2’s My Community has allowed Councillors’ to interact with the communities they serve while Government Forum is a platform where Ministers inform the public on what is happening in various ministries.
He has since pledged ZNBC’s continued partnering with the Minister’s office in order to carry out its mandate as the leading information channel.