Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. These efforts can range from donating money to nonprofits to implementing environmentally-friendly policies in the workplace.
CSR activities can be very effective in bridging the gap between societies needs and where the obligatory hand of Government can reach.
It’s a huge task for any government to possibly meet all the human requirement of its people single-handedly. The collective efforts of all stakeholders as such make such an enormous undertaking more feasible.
Late last year leading Fintech (Financial technology) company ,ProBASE, as part of their corporate social responsibility program, made a donation to Jedidiah Leaning steps School in Lusaka’s Makeni Konga area.(read article HERE)
ProBASE pledged that the donation would not be once-off but that they would continue to assist the school. In keeping with that pledge, staff members from the IT firm made another donation to the school on 23rd february. The items donated included text books and some hygiene equipment to aid in the prevention of cholera in the wake of the recent outbreak of the disease.
Receiving the items, founder of Jedidiah Leaning steps ,Sifelani Mwanza, expressed her gratitude to ProBASE for their continued support. Stating that herself ,teachers and pupils of the school were deeply appreciative of the fact that the innovative tech company took time out of their busy schedules to visit and spend time with them.
The children were encouraged to work hard in their schooling ,as education is the key to a brighter future for them and for Zambia as a whole. They were further cautioned to stay away from vices such as child marriages and alcohol/drug abuse, and were told that they should not take for granted to opportunity to have an education that many of their peers can only dream of.
ProBASE staff members spent the afternoon interacting with the kids , playing various games with them.
BY KAPA KAUMBA