ProBASE staff member Leonard Mbasela (left) presenting the donated items to Jedidiah Learning steps founder Sifelani Mwanza (right)

Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. These efforts can range from donating money to nonprofits to implementing environmentally-friendly policies in the workplace.

CSR activities can be very effective in bridging the gap between societies needs and where the obligatory hand of Government can reach.
It’s a huge task for any government to possibly meet all the human requirement of its people single-handedly. The collective efforts of all stakeholders as such make such an enormous undertaking more feasible.

Assorted items donated to Jedidiah learning steps

Late last year leading Fintech (Financial technology) company ,ProBASE, as part of their corporate social responsibility program, made a donation to Jedidiah Leaning steps School in Lusaka’s Makeni Konga area.(read article HERE)

ProBASE pledged that the donation would not be once-off but that they would continue to assist the school. In keeping with that pledge, staff members from the IT firm made another donation to the school on 23rd february. The items donated included text books and some hygiene equipment to aid in the prevention of cholera in the wake of the recent outbreak of the disease.

Jedidiah Learning steps founder Sifelani Mwanza (in red) with her mother (far left) and teachers

Receiving the items, founder of Jedidiah Leaning steps ,Sifelani Mwanza, expressed her gratitude to ProBASE for their continued support. Stating that herself ,teachers and pupils of the school were deeply appreciative of the fact that the innovative tech company took time out of their busy schedules to visit and spend time with them.

ProBASE staff serving food to the kids at Jedidiah Learning steps school

The children were encouraged to work hard in their schooling ,as education is the key to a brighter future for them and for Zambia as a whole. They were further cautioned to stay away from vices such as child marriages and alcohol/drug abuse, and were told that they should not take for granted to opportunity to have an education that many of their peers can only dream of.

ProBASE staff members spent the afternoon interacting with the kids , playing various games with them.  

ProBASE staff interacting with the kids at Jedidiah Learning steps school
Pupils of Jedidiah Leaning Steps school
kids enjoying the day

 

BY KAPA KAUMBA

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3 COMMENTS

  1. Why does government abrogate its obligatory responsibility to begging from private industry to fulfill it elected responsibilities. PF campaigned on pro poor manifesto can you please fulfill your campaign promises.
    Please enough is enough, poverty cause our sisters to prostitute to put food on the table. How can a christian nation government create a situation which demeans our women folk . What is the response from the ministry of religion which is controlled by a lady. Madam do you condone prostitution.

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