The Electoral Commission of Zambia paid K1 million Kwacha to a local advertising agency to rebrand the institution.
Commission Spokeswoman Patricia Luhanga revealed that Blockhouse Media was paid to undertake rebranding such as change of logo and tag line.
Ms. Luhanga said SignWave Ltd was contracted to work separately on enhancing the corporate image of the Commission’s Headquarters and other facilities.
She was speaking on Monday morning when she featured on the Hot FM Breakfast Show.
She stated that the new brand manual was part of the overall transformation process that the Commisison has been undergoing for some time.
Ms. Luhanga said the rebranding was part of the Commisison’s five year strategic plan which seeks to modernize its operations and corporate image.
She dismissed assertions that the logo which was inspired by a stock image from the internet exposes the Commission to risk of litigation for possible copyright infringement.
“As a Commission, we are happy with the quality of work delivered and we have no plans of dropping the logo. There is nothing wrong with it and it shows that the Commission is evolving,” she said.