Thursday, February 22, 2024

ECZ paid K 1 million for new logo.

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The Electoral Commission of Zambia paid K1 million Kwacha to a local advertising agency to rebrand the institution.

Commission Spokeswoman Patricia Luhanga revealed that Blockhouse Media was paid to undertake rebranding such as change of logo and tag line.

Ms. Luhanga said SignWave Ltd was contracted to work separately on enhancing the corporate image of the Commission’s Headquarters and other facilities.

She was speaking on Monday morning when she featured on the Hot FM Breakfast Show.

She stated that the new brand manual was part of the overall transformation process that the Commisison has been undergoing for some time.

Ms. Luhanga said the rebranding was part of the Commisison’s five year strategic plan which seeks to modernize its operations and corporate image.

She dismissed assertions that the logo which was inspired by a stock image from the internet exposes the Commission to risk of litigation for possible copyright infringement.

“As a Commission, we are happy with the quality of work delivered and we have no plans of dropping the logo. There is nothing wrong with it and it shows that the Commission is evolving,” she said.

17 COMMENTS

  1. This why every other nationality comes to Zambia to make money off Zambians. Our decision makers in charge of our money are easily impressed!

  2. First scandal under UPND, this worse than HoneyBee condoms. Why this British donors, why?
    Why they didn’t make a national competition for primary and secondary schools?
    I can hang the ECZ and whoever gave them money.

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  3. Everything ni politico. How do you expect the economy to grow if local businesses aren’t given opportunities such as these? This should at least give the business a boost and further reduce the unemployment rate to a single digit. I’m a graphic designer myself. This was actually quite good.

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  4. BA PF DON’T GET TOO EXCITED, THIS IS THE CULTURE YOU HAVE LEFT – VERY UNPATRIOTIC. LATER CANDIDATES WILL BE DEPRIVED OF THE RIGHTS AND PRIVILEGES TO PARTICIPATE IN ELECTIONS BY INCREASING REGISTRATION FEES TO COVER THESE SILLY COSTS.
    ALSO BA ECZ, GET YOUR PRIORITISE RIGHT, THE COSTLY “ADVENTURE” OF PRINTING BALLOT PAPERS ABROAD HAS TO COME TO AN END.

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  5. WITH GTREAT SHAME I HAVE TO AGREE WITH THE 1D10*T!C TR00LL
    THAT THIS HAVE BE GIVEN TO SCHOOL CHILDREN IN A COMPETITION FORM

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  6. @NoShame, take a break from your cheap thinking. A tender or school competition would have given us value for money. It would have been an opportunity to engage with the intelligent general populace on a number of fronts involving elections.

  7. We have continued to remind Zambians that the ECZ in its current state is not fit for the purpose. The institution lacks independence and as demonstrated lack of common sense good judgement can spend K1 million for external logo branding when while its main activities are dysfunctional and require complete overhaul. This institution charged with responsibility of overseeing national elections can hardly verify documents independently, instead rely on Examination Council of Zambia that is dodged with fake qualification being submitted for election processes.
    This institution in its current state is unfit to manage elections effectively and can not be relied upon. To see shameful judge Chulu there eeish.

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