Government says its policy on liberalizing the airwaves in the country is paying the dividends as can be seen by the proliferation of privately owned radio and televisions stations.
Information and of Broadcasting Services Minister, Ronnie Shikapwasha has since commended the private sector for their contributions towards the growth of media in the country.
Lt General Shikapwasha who is also Chief Government spokesperson said this after a conducted formalization tour of Lusaka based radio and television stations in Lusaka today.
Stations he visited include Muvi TV, Radio Christian Voice , Mobi TV and Central Broadcasting Corporation (CBC)
He urged media institutions to expeditiously put in place measures and programmes as the world goes digital by the year 2015.
Lt General Shikapwasha reiterated government’s commitment in enacting progressive media laws in a bid to enhance the dissemination of information which he said was a catalyst for social and economic development of the country.
He has since promised the media institution that government will soon take back the Independent Broadcasting Authority (IBA) to parliament , which he said once operational would enhance the issuance of licences to media in widening their coverage .
Muvi Television Managing Director, Steve Nyirenda, said there was need for government and stakeholders to scale up public sensitization campaigns on electric appliances which will become irrelevant as the country goes digital in 2015.
Mr. Nyirenda who is also the station proprietor, said the station has already procured some equipment abroad in view of the world’s switch from analogy to digital.
And at Christain Voice , the Minister was impressed with investment at the station that included the living quarters which he said was contributing to reduction on cost on members of staff.
At Muvi TV, the minister was also impressed with the programming and their in-house training for members of staff.
ZANIS