Zambia National Broadcasting Corporation (ZNBC) says inadequate funding has slowed down its rural television expansion project.
ZNBC Acting Director General Juliana Mwila says the corporation is in need of funds to enable it complete the rural expansion project which it has embarked on in its bid to cover the whole country.
Mrs. Mwila said this when she led a ZNBC delegation that appeared before the parliamentary committee on information and broadcasting which was chaired by Chisamba Member of Parliament Moses Muteteka in Lusaka yesterday.
She said adequate funding will also help enhance the operations of the national broadcaster in its quest to disseminate information to the nation.
Mrs. Mwila also said that there is need to replace the old analogue equipment at mass media complex with the modern digital equipment.
She said there is need for the corporation to move in tandem with modern trends in order to operate efficiently.
Mrs. Mwila however, said government through the ministry of information and broadcasting has assured the corporation of funding to further improve its operations and coverage.
And the ZNBC Acting Director has dismissed suggestions from quarters of society that the national broadcaster is biased in its coverage.
Mrs. Mwila said ZNBC has continued to endeavor in ensuring that all stakeholders and political players are given adequate coverage.
She also explained that it is within the corporations mandate to ensure that government policies and programmes are given enough air time to ensure that they are effectively explained to the nation.
Mrs. Mwila added that it is also important that the head of state is given adequate air time to enable him explain government decision, policies and programmes.
ZANIS