Foreign Affairs minister Kabinga Pande has appealed to the New York-based Africa Travel Association (ATA) to assist the Zambian Government attract more United States of America (USA)tourists.
Speaking at ATA’s Third Annual Africa Presidential Forum on Tourism in New York City, Saturday, Mr. Pande said Zambia had some of the best natural tourist attractions in Africa adding that government had introduced rebates in various sectors for people wishing to invest in the country.
According to a statement recieved by ZANIS from the Zambia mission in New York and signed by Assistant Secretary Moses Walubita, Mr Pande’s presentation showcased success stories of Zambia and the importance of travel and tourism industry to its economy, stability and overall development.
” The Zambian Government was trying its best to promote tourism and visits to Zambia would be memorable for Americans,” he said.
The ATA forum held at New York University Saturday ran parallel to the 63rd Regular Session of the United Nations General Assembly and brought together some African ministers to basically make presentations on their countries as tourist destinations.
In Mr. Pande’s presentation included the introduction to Zambian tourism, the importance of tourism in the development of the sector, Zambia in the United States of America and Canada, challenges to the growth of tourism as perceived by the US markets, and the way forward.
On the introduction to Zambian tourism, the minister gave historical perspectives and social sector to an economic sector in the MMD-led government while the importance of tourism in the development of the sector was generation of employment, revenue and social and economic benefits.
Government’s role in the development of the sector included legislation, policy guidelines, that is investment and planning; funding of infrastructure for the development of tourism and funding of tourism outfits.
Mr. Pande whose presentation said Zambia’s natural attractions included 19 national parks, the Victoria Falls and culture diversity.
He said challenges to the growth of tourism as perceived by the US market were distance, an increase in the number of direct flights; affordability comparing to Europe and other destinations, and underrated tourism appeal.
” Zambia has a diversified tourism product – natural parks, culture, heritage sites and monuments. Other challenges were safety, lack of geographical knowledge about Africa always banded together, and language barrier as Zambia is an English-speaking country,”said the minister.
On the way forward, the minister said there was need to change misconceptions. The travel industry, such as the ATA was encouraged to create awareness of Zambia’s diverse tourism attributes throughout North America. Zambia needed more investment in tourism.
Mr. Pande said Zambia’s greatest asset was its friendly people as the country has been a peace broker since independence. Zambia was reinvesting in tourism by opening unexploited areas.
He invited ATA’s Past Executive Officer Mira Berman to visit Zambia. Mrs. Berman held the position from 1990 to 2006.
The ATA discussion was on Africa’s vast travel and investment opportunities. This year’s theme, “Showcasing Destination Africa: Unleashing the Possibilities”, aimed to celebrate the continent as a premier global travel destination and to highlight its vast travel trade possibilities and success stories.
ATA’s Executive Officer, Edward Bergman, said the just-ended Dubai World Africa joining the association as it Premier Partner, investment opportunities in the tourism sector would be highlighted.
Mr. Bergman said in just three years, ATA”s Africa Presidential Forum had become a unique one-of-a-kind event on the travel industry calendar. In 2006, at the inaugural Forum, the Heads of State of Nigeria and Tanzania launched the event with an audience of 100 travel industry experts.
In 2007, eight leaders from Benin, Cape Verde, Ghana, Lesotho, Malawi, Rwanda, Tanzania and Zambia; and the African Union, spoke to an audience of 200 on the need to market “Destination Africa” in way that benefits both the continent as a whole and each individual country.
ZANIS/MM/ENDS