Zambia Sugar has launched the new smaller and more affordable brown sugar packs that will now be available in 195 and 330 grams respectively.
Speaking at the launch held at Protea Hotel in Ndola yesterday, Copperbelt Minister Japhen Mwakalombe commended Zambia Sugar for the initiative.
The Minister said that people will now be able to buy sugar in smaller qualities thereby saving money as they will be buying the commodity at lower prices of about three (3) and five kwacha (5) respectively.
Mr Mwakalombe said government remains committed to sustaining a conducive business and investment environment in an effort to contribute to the realization of the vision 2030 of transforming Zambia into a prosperous middle income country.
ZANIS reports that Mr Mwakalombe said this in a speech read on his behalf by Copperbelt Deputy Permanent Secretary Joyce Nsamba.
Mr Mwakalombe observed that Zambia Sugar is one of the entities that can assist government achieve this vital goal as it is focused on contributing to national development.
He further, thanked Zambia Sugar for having chosen Copperbelt as a pilot region for the new product and urged other companies to emulate the good works and exhibit commitment to developing the country.
And Zambia Sugar Managing Director Rabecca Katowa said the launch of this affordable pack range is with immediate effect.
Mrs Katowa added that it is in direct response to the economic needs of consumers who are showing an increasing desire for smaller and lower cost pack sizes.
She noted that unavailability of affordable packs to consumers made people resort to tie packs which is unhygienic.
Mrs Katowa added that the company understands the role sugar plays in human beings and that it will play its part to ensure that the commodity is readily available and affordable to consumers at all times.