First Republican President, Kenneth Kaunda, has welcomed government’s move to host this year’s regional Southern Africa Tourism Exposition, which will be held in Livingstone from September 25 to 27, 2008.
Dr. Kaunda said the move would provide an opportunity for Zambia to showcase the country’s enormous tourism potential.
He told ZANIS in an interview in Lusaka today that Zambia has a lot of tourism products and beautiful sceneries that needed to be marketed in order to stimulate growth in the tourism sector.
“Zambia cannot wait to benefit from the regional Southern African Tourism Exposition. Government should do everything possible to market the event,” he said.
Dr Kaunda has however challenged government to put in place extra measures aimed at enhancing the growth of the tourism sector, citing infrastructure development such as roads, airports and hotels.
He cited the implementation of the Private-Public Partnership (PPP) initiative as one of the extra remedial measures that government must put in place to facilitate the growth of the country’s tourism sector.
He further urged the Zambia Tourism Board (ZTB) and tour operators in the country to take advantage of the forthcoming 2010 FIFA Soccer World Cup tournament in South Africa and the 2011 All African Games in Zambia to showcase the country’s massive tourism potential.
Dr Kaunda said Zambia should seriously devise a mechanism aimed at attracting more tourist inflows in an effort to increase foreign revenue in the tourism sector.
He said that ZTB must come up with a carnival type of tourism which would enable the country to market its tourism potential meaningfully to other regions.
Meanwhile, First Republican President Dr Kenneth Kaunda has urged countries under the Kavango-Zambezi Trans-frontier Conservation Development Plan (KAZA) to take advantage of the region’s integrated development programme with a view to uplift the living standards of their people.
Dr Kaunda said countries under the KAZA programme should rise to the challenge of wealth creation and endeavor to uplift the living standards of people by embracing the goals set under the KAZA programme.
He said the Zambian government and other countries should embrace the newly launched KAZA integrated development plan aimed at boosting the employment opportunities and wealth creation in the Southern African region.
Dr Kaunda noted that the KAZA integrated development, which will target five countries in the Southern African region once implemented, will help unlock the economic development potential through developing other new tourism resorts.
He said the Zambian government should remain committed to supporting the KAZA integrated programme, which he said was a major economic avenue to the country’s programme of improving its citizens’ living standards.
Countries that are set to benefit from the Kavango-Zambezi Trans-frontier Integrated Development Plan are Namibia, Angola, Zimbabwe, Malawi and Zambia.
And speaking in a separate interview in Lusaka today, Chinese Ambassador to Zambia Li Qiangmin urged the Zambian government to work out effective modalities of marketing the country’s tourism potential on the international market.
Mr. Li said there was need to improve infrastructure such as roads, hotels and airports that lead to tourism destinations so as to attract more people.
The Chinese envoy to Zambia however expressed happiness at the manner in which the Zambian tourism sector was growing.
Mr. Li said because of the good micro-economic policies that the Zambian government has continued to put in place, the country has over the past five years recorded unprecedented growth in the tourism sector.
He said the unprecedented growth in the sector has also contributed favourably to the Gross Domestic Products (GDP) of the country.
He said this has contributed to employment creation and poverty reduction in country’s most communities.
Mr. Li has since urged Zambian business people to take advantage of the prevailing atmosphere and invest in the tourism sector as a powerful means of their economic gains.
ZANIS/TK/KSH/ENDS