China’s Director General in the department of International Cooperation, Ma Xuming pledged to assist ZNBC broadcast some of its programs on China Central Television Station (CCTV).
Mr. Xuming said the ministry of Information in China is ready to sign a Memorandum of Understanding (MOU) with its Zambian counterparts for technical and training support in order to educate and effectively disseminate information between the two countries.
He said the Chinese people appreciate programs from Zambia especially Zambian music adding that it would be great if it was televised on CCTV.
Government has commended China for its continued technical and training support to Zambia.
Information and Broadcasting Services Minister, Michael Mulongoti thanked China for assisting government to acquire transmitters and equipment which has enabled the Zambia National Broadcasting Corporation (ZNBC) to effectively disseminate information on radio and television.
Mr. Mulongoti said this in Lusaka today when the visiting Chinese delegation led by Ma Xuming paid a courtesy call on him at his office.
Mr Mulongoti who is also Chief government Spokesperson called for continued support and exchange of information between the two countries to improve the media industry.
He said people in Zambia and China need to share and learn about each other’s culture and economic developments in order strengthen their ties.
Mr Mulongoti further appealed for assistance from China in the upgrading of television equipment adding that most of it is obsolete.