The Zambian Government yesterday launched the Kavango-Zambezi Transfrontier Conservation Area Integrated Development Plan, KAZA, aimed at enhancing the growth of the tourism sector in the Southern African region.
Speaking shortly after the launch of the programme Tourism, Environment and Natural Resources Minister, Michael Kaingu, said the launch of the integrated plan will significantly assist in the attainment of the social, economic and environmental goals set by the Zambian government.
He cited Namibia, Zimbabwe, Malawi, Angola, Botswana and Zambia as key countries to benefit immensely from the KAZA integrated plan.
He said the move to sign the Memorandum of understanding was also aimed at improving the living standards of people in both Western and Southern provinces of the country respectively.
Mr Kaingu said the KAZA integrated plan will target three national parks that include Mosi-o-tunya, Kafue and Sioma-Ngwezi national parks respectively.
He cited infrastructure development such as roads, airports, hotels and the Private Public Partnership (PPP) as some of the extra remedial measures that the government has put in place to facilitate the growth of the tourism sector.
Mr Kaingu challenged entrepreneurs in the country to seriously invest in the sector by other developing places with attractive features such as water falls.
He said Zambia was still an attractive tourist destination with variety of unique tourism products that other countries did not have which he said needed to be exploited.
Mr Kaingu said ZTB should make the 2010 Soccer World Cup slated for South Africa and the 2011 All African Games to be held in Zambia a marketing tool for the development of the country’s tourism sector.
He also disclosed that his ministry is in the process of coming up with the carnival type of tourism that would enable the country to market its tourism potential meaningfully to other regions.
And speaking earlier at the launch of the KAZA programme, Senior Chief Mukuni of the Toka-Leya people of Southern Province pledged total support to the KAZA integrated plan and assured government of his subjects support to the programme.
Chief Mukuni said the successful launch of the programme will play a paramount role in the transformation of the Livingstone city and other surrounding areas as it would help in boasting Zambia’s tourism potential to greater heights.
He further urged his subjects to support the government plan in an effort to enhance tourism development and employment creation for the people.